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How To Set Up a Swiss Multi-Family Office

How To Set Up a Swiss Multi-Family Office

In Switzerland, the regulatory requirements for multi family offices depend on the nature of their activities, rather than being strictly defined by the type of institution they are. We will now be looking at How To Set Up a Swiss Multi-Family Office Essentially, whether a multi family office requires a license is determined by what functions it performs.

When considering the licensing requirements for a Swiss Multi-Family Office engaged or not in financial activities, it’s important to understand that there is no “one-size-fits-all” license that covers all types of financial operations. The specific type of license required will depend on the precise nature of the services your office intends to provide. Please do not hesitate to contact us if you want our assistance in setting up your Swiss Multi Family Office at connect@swissfintechpro.com

LIFESTYLE / SPECIAL ACTIVITIES – MULTI FAMILY OFFICE (No License Required)

Activity TypeService Description
Personal Concierge/Lifestyle ManagementCoordinating travel, dining, entertainment, and personal shopping.
Personal Property ManagementOverseeing residences, including maintenance and security.
Family Events PlanningOrganizing family gatherings and significant events.
Health and Wellness ManagementOrganizing wellness retreats and coordinating health professionals.
EducationEducating the next generations on various non-financial matters.
Art Collection ManagementHandling art acquisitions, insurance, and cataloguing.
Relocation ServicesCoordinating logistical and administrative aspects of relocation.
Luxury Item ManagementAcquiring and managing luxury assets like yachts, jets, and cars.
Household Employees ManagementOrganizing household staff operations.
Charitable Contributions/PhilanthropyManaging philanthropy and charitable donations.

SPECIAL ACTIVITIES (Requires In-depth Knowledge or Outsourcing)

Activity TypeService Description
Tax AffairsManaging complex compliance, filings, and registrations.
Legal AffairsHandling legal matters and compliance.
Security MeasuresImplementing physical and digital security protocols.
Digital Security and PrivacyManaging digital presence and cybersecurity.
Disaster PreparednessDeveloping emergency plans and risk assessment.
Estate Planning and AdministrationManaging estate logistics, including execution of wills and trusts.
Risk ManagementIdentifying and managing financial risks.

Remark: Outsourcing services to our Swiss team, which includes experienced lawyers, bankers (former CFO and CRO of Swiss banks), and bank auditors, can eliminate the need for hiring in-house specialists for these functions.

Shareholder/Director Requirements

There are no requirements.

RequirementDetails
KYC DocumentationPassport and proof of address required

SWISS MULTI FAMILY OFFICES ENGAGING IN FINANCIAL ACTIVITIES (License Required)

Swiss Multi Family Office engaging in Finances but not Wealth Management

In Switzerland, Multi-Family Offices involved in managing financial affairs often choose not to manage their clients’ wealth in-house.

This approach stems from strategic decisions aimed at leveraging external expertise and accessing a broader range of financial instruments and markets.

Typically, these offices coordinate and oversee financial management through partnerships with specialized external professionals or institutions. There are two primary reasons for this approach:

  1. Cost Efficiency: Operating an in-house asset management team can be significantly costly. For a Multi-Family Office, the financial overhead of maintaining such a team is justifiable only if managing a large portfolio—typically upwards of 500 million CHF. Below this threshold, it becomes economically inefficient compared to utilizing external asset managers who can provide diverse expertise and resources.
  2. Liability and Risk Management: Managing wealth internally carries substantial risks, particularly in terms of liability for investment performance. Should an in-house team falter in their investment strategies, the repercussions could jeopardize the entire client base of the office. In contrast, when investments are managed through external banks or financial institutions, any negative outcomes can be seen as unfortunate market events rather than direct mismanagement by the family office. This separation helps protect the family office’s client relationships and reputation in the long term.

This model of operation not only mitigates financial and operational risks but also enhances the quality of financial management.

By outsourcing, Multi-Family Offices can ensure that their clients benefit from top-tier financial strategies and insights, which might be difficult to replicate with an in-house team. The focus thus remains on strategic oversight and coordination, providing families with tailored financial solutions that meet their complex needs while aligning with regulatory standards.

Family Office Providing Financial Services

Remark a financial family office can also handle nonfinancial activities mentioned above

 Swiss SRO / FINMA Supervised Company

Often referred to as the “Swiss Army Knife” of Swiss finance, an SRO (Self-Regulatory Organization) supervised company is versatile, capable of undertaking a broad range of activities while being less cumbersome to manage compared to a Swiss Portfolio licensed company. This option provides a streamlined approach to regulatory compliance, making it an attractive choice for family offices seeking to provide diverse financial services.

Cost-Effective and Streamlined Implementation

This setup option is both economical and straightforward to implement, offering an efficient solution for family offices seeking to manage a diverse array of financial services without the complexity typically associated with extensive regulatory frameworks.

Table: Services Offered by a Multi-Family Office Under SRO/FINMA Supervision

Activity TypeActivity Description
Receiving/Holding Client FundsThe office can receive and hold client funds up to 60 days for specific purposes such as real estate purchases or investments in gold and other precious metals. This service is ideal for clients looking to make significant, secure investments through trusted channels.
Money Remittance and Exchange ServicesEnables the office to offer financial transaction services, including currency exchange and remittance services, facilitating global financial transactions for clients.
Issuance of White-Labelled Debit CardsThe family office can issue debit cards white-labelled under its own name, providing a seamless and branded payment solution to its clients.
Escrow ServicesProviding escrow services for transactions involving real estate or cryptocurrencies, enhancing client trust and transaction security. Ensures that all funds are kept safe until transaction conditions are fully met.
In-House Financial AdvisoryHaving an in-house advisor under SRO/FINMA supervision allows the office to offer tailored financial advice directly, ensuring that all investment strategies align closely with the clients’ personal and financial goals.
Bank Wealth Management ReferralThe family office refers clients to asset management companies or private banks to manage their wealth. The Family office will have a fee-sharing agreement with the Wealth Management company or the bank, allowing it to earn fees on wealth management activities without bearing the costs and risks associated with direct management.

 Shareholder/Director Requirements

Shareholder do not need financial background. Director should have financial, law, accounting, IT background.

RequirementDetails
KYC DocumentationPassport and proof of address required
Criminal RecordBlank criminal record
Curriculum VitaeShowing education and professional experience
Diploma if anyCopies of diplomas if any

Remark: Director and Shareholders must not have been bankrupt and have a good internet reputation. Cannot be Political Exposed Persons.

Family Office with Portfolio License for In-House Wealth Management

How To Set Up a Swiss Multi-Family Office that manage directly the assets of its clients.

A portfolio license is needed only for family offices and financial institutions in Switzerland that aim to manage client wealth internally.

This license is specifically designed for entities looking to manage discretionary management of client portfolios, provide investment advice, and undertake asset allocation and risk management within their own operations.

Opting for a portfolio license enables these offices to maintain direct control over financial strategies and client assets, offering a higher degree of customization and personalization in wealth management services. The following details will outline the various options available for obtaining a portfolio license, suitable for entities intent on conducting in-depth and firsthand financial management.

Portfolio Asset Management Finma Licensed Company

License TypePriceComments
Asset Manager in SwitzerlandDiscretionary management of client portfolios, offering investment advice, asset allocation, and risk management. No limitation on the amount of assets under management.
Limited Fund ManagerBenefits from the ‘De Minimis’ rule, allowing management of funds below certain thresholds with a portfolio license.
– Leveraged assets under management of less than CHF 100 million.
– Unleveraged funds, with no redemption rights exercisable for five years, and assets under management below CHF 500 million.
Ready Made Portfolio License Operating CompaniesReady-made entities available for immediate operation.

 Shareholder/Director Requirements for Portfolio License

RoleKYC RequirementsQualification Requirements
ShareholderValid passport or national ID. Proof of address (recent utility bill or bank statement).        Source of funds declaration.  Background check documentation.No specific educational or professional qualifications required.                                      Must meet the legal age for holding shares according to local laws.                                              Must comply with the legal capacities as specified in jurisdictional company laws.
Director– Valid passport or national ID. Proof of address (recent utility bill or bank statement). Professional resume/CV. Background check documentation.            Declaration of any potential conflicts of interest.Typically requires a certain level of educational background, often in business management or related fields.                    Experience in business management or specific industry experience related to the company’s field.          Understanding of corporate governance and compliance obligations.                                  Must be legally capable of holding office according to local laws.

LICENCE UPGRADE

If you buy a ready made SRO or Portfolio Ready Made company for the purpose of running your Multi Family Office please note that there are several upgrade available

Service TypeKey FunctionsRegulatory & Operational Details
Trust Management– Management of trust assets in accordance with the trust deed.<br>- Fulfillment of the trust’s purposes.<br>- Acting in the best interests of the beneficiaries.FINMA Trustee License: Required for managing multiple trusts. Compliance: Each trust must be managed according to its specific terms.                                              Conflict of Interest Management: Must manage potential conflicts of interest to ensure fair and independent treatment of each trust.          Fiduciary Duties: Trustees hold a legal title and must manage assets for the beneficiaries’ benefit.          Investment Management: Involves making investment decisions based on the trust terms.
Swiss CISA Fund License– Management, distribution, and administration of collective investment schemes (e.g., mutual funds, investment funds).Compliance with CISA: Ensures operation within the legal framework. LIMITED Qualified Investor Funds (L-QIFs):                  Increased Flexibility: No FINMA approval required, allowing for innovative investment strategies.            Increased Speed to Market: Rapid market entry due to bypassing regulatory approvals. Lower Costs: Reduced regulatory and administrative expenses.                                          Access to Qualified Investors: Broad investor base in Switzerland; retail investors can opt-in by signing a letter.                                                        Tax Efficiency: Benefits from Switzerland’s favorable tax regime.

Conclusion

We hope that this presentation on How To Set Up a Swiss Multi-Family Office, has comprehensively addressed all of your questions regarding the key activities, services, and regulatory requirements associated with a multi-family office providing both non-financial and financial activities. Please do not hesitate to contact us if you want our assistance in setting up your Swiss Multi Family Office at connect@swissfintechpro.com

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